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1. Gain free advertising by listing your business info in your chat room profile. Most chat
rooms allow this, but check their rules to be sure.
2. Let people know about your affiliate program. Submit it to numerous affiliate program
directories, announce it in your e-zine, put it in your sig file, etc.
3. Tell your visitors exactly what you want them to do at your web site. You may want
them to order products, subscribe to your ezine, etc.
4. Focus your site on your visitor's desires, not on yourself. They want to know what's in it
for them, not that you won an award for your business.
5. Try not to get caught up in loading your site with technological gizmos and gadgets.
Concentrate on your words, they will do the actual selling.
6. Create your own ad copy; don't copy the basic run of the mill ad copy. Don't be afraid of
trying something different to increase your sales.
7. Change you ads regularly. Your prospects can get bored seeing the same ad all the
time. They usually see the ad 7 times before they actually buy.
8. Lower your negative word of mouth marketing. You'll always have customers that are
dissatisfied. Try to please them as much as possible.
9. Give people a deadline to order. Tell people if they order by Jan 28, 2000 they will get a
discount or free bonuses. This will create an urgency so they don't put off buying.
10. Offer people a money back guarantee. The longer the guarantee the more effective it
will be. It could be a 30 day, 60 day, 1 year, or lifetime guarantee.
11. Offer a free on-site repair service for products you sell. This is convenient for people
because they won't have to send it away for repair and they won't have to be without the
product for a long period of time.
12. Have some t-shirts made with your web site address and other business information.
Your family or friends could wear them almost anywhere.
13. Have some ball caps made with your web site address and other business
information. Wear them to keep the sun out of your eyes and promote your business at the
same time.
14. Have some business cards printed up with your web site address and other business
information. Pass them out to people you meet or that might be interested in your
business.
15. Have a magnetic sign made with your web site address and other business
information. Place it on your car door or roof when you are traveling.
16. Have some flyers printed out with your web site address and other business
information. Keep a few with you to hang on bulletin boards you see.
17. Have some jackets printed with your web site address and other business information.
Give them away to family and friends. When it's too cold for t-shirts, you can wear jackets.
18. Have some duffle bags made with your web site address and other business
information. Give them to family and friends as gifts or use them when you travel.
19. Have some pens imprinted with your web site address and other business
information. When you are done filling out your check or signing receipts leave it there for
the next person to use or keep.
20. Have some mugs imprinted with your web site address and other business
information. Use them when you have company or give them away to friends as gifts.
21. Write your ad copy like you're talking directly to your visitors. Use the words "you",
"your", and "you're" a lot in your ad copy.
22. Create a free ebook directory on a specific topic at your web site. People will visit your
web site to read the free ebooks and may see your product ad.
23. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will
grab a persons eye and also support your product claims.
24. Highlight buying incentives like free bonuses and money back guarantees. You could
place them in boxes or in front of a different colored background.
25. Use short sentences or sentence fragments in the body of your ad copy. A short burst
of words can catch a skimmers eye with one quick glance.
26. Highlight all the important keywords and phrases in your ad copy. You could use
bolding, underlining and color to highlight the important words.
27. Place attention grabbing pictures above and within your ad copy. A powerful
technique is to use before and after pictures of people using your product.
28. Use a headline that catches the attention of your target audience. One of the most
effective ways is to use a free offer as your headline.
29. Make your ad's keywords and phrases standout by enlarging the text. This technique
works wonders with headlines and sub headlines.
30. Make your products list of benefits and features stand out by using a symbol in front of
each of them. The symbol could be a dash, solid circle, star, etc.
31. Use sub headlines to break up your ad copy and to capture a skimmers eye. You
could make them even more powerful by highlighting them with color.
32. Use attention grabbing adjectives to describe your product. For example sizzling,
incredible, high power, ultramodern, killer, eye popping, etc.
33. Have a bumper sticker printed up with your web site address and other business
information. Place it on the bumper of your car. People will see it when you're driving.
34. Combine two or more products together to create a new one. For example, you could
take a brief case and add a thermos compartment inside to keep a drink hot or cold.
35. Survey the people who visit your web site. You could post a survey or questionnaire
on your web site. Ask visitors what kind of products they would like to see on the market.
36. You could create a new market for your existing product. For example, if you're selling
plastic bottles to a pop company, you could turn around and sell those bottles to a fruit
drink company.
37. Sell your product at a higher price. This increases the perceived value because
people usually associate the higher priced product as being better.
38. Offer a free trial or sample of your product. This increases the perceived value
because people think you're confident in your product, so it must be good.
39. Include tons of testimonials on your ad copy. This increases the perceived value
because you have actual proof of other people's experiences with your product.
40. Load your ad copy full of benefits. This increases the perceived value because people
think they are getting solutions to a number of problems.
41. Offer an affiliate program with your product. This increases the perceived value
because people can also make money with your product.
42. Give people a strong guarantee. This increases the perceived value because it shows
that you stand be- hind your products.
43. Package your product with a lot of bonuses. This increases the perceived value
because people feel they are getting more for their money.
44. Get your product endorsed by a famous person. This increases the perceived value
because people think that famous people wouldn't want their name associated with a poor
product.
That's all. Now you know how to make your site profitable. But remember: the top,
INDISCUSSED way to earn money with your business is to invest money in it.
